03 · Brand
Brand Messaging & Voice
Decide what you stand for before you write a single page.
from €900 + VAT · fastest turnaround 10 business days
Now booking · fastest turnaround 4 business days
- You're about to write a lot of copy — a rebrand, a relaunch, a new hire who'll write blog posts and social.
- Different people on your team already write in different voices and nobody's noticed until now.
- You've never written your positioning down — it lives in your head, not a document.
- You want the natural first purchase before Website or Landing Page Copywriting.
Inconsistent voice usually isn't a talent problem. It's a decision nobody wrote down.
What you get
Included in every tier
- Stakeholder questionnaire
- Docs + Markdown delivery
- Full IP transfer
- EN or HU at the same price
What lands in your folder
A positioning document your whole team can write from — not just Launch Copywriter.
Illustrative rewrite of sample copy — not client work
Positioning line, professional services agency
✕ Before
We are a dynamic, innovative agency delivering holistic solutions that drive results for forward-thinking brands.
✓ After
We write the words other agencies bill by the hour for guessing.
Why this works
A positioning line should hold up if someone actually says it out loud. The “before” is five interchangeable adjectives any competitor could paste onto their own site. The “after” names a real, specific competitive contrast — which is what positioning is supposed to do.
How it runs
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01
Brief
A stakeholder questionnaire: who you serve, who you're not for, what you've tried saying before.
-
02
Draft
Positioning, pillars and voice, written and tested against your own existing copy.
-
03
Pressure-test
Revisions against real scenarios: a homepage headline, an email subject, a sales objection.
-
04
Hand off
The document, plus (on higher tiers) the workshop that makes it stick.
Packages
Core Framework
Positioning, value prop, three pillars — the foundation.
≈ 351 000 Ft — indicative, invoiced in EUR
- Kickoff brief and stakeholder questionnaire
- Positioning statement
- Value proposition
- 3 messaging pillars with supporting proof points
- Elevator copy (30-second and 3-sentence versions)
- 2 revision rounds
Voice Guide
The framework plus a tone-of-voice guide your whole team can write from.
≈ 566 000 Ft — indicative, invoiced in EUR
- Everything in Core Framework
- A tone-of-voice guide (reading level, sentence rhythm, words to reach for, words to avoid)
- Do/don't example pairs
- 10 samples of your existing copy rewritten in the new voice
Full Messaging System
The guide plus an audience matrix, an objection bank, and a live workshop.
≈ 858 000 Ft — indicative, invoiced in EUR
- Everything in Voice Guide
- A messaging matrix mapped to your audience segments
- An objection-and-proof bank
- A 90-minute workshop
Stated revision rounds
never “unlimited,” always a number.
Turnaround in business days
set before you pay, not after.
Full IP transfer
on final payment, the words are yours.
EN or HU
same price, same process, either language.
Frequently asked
Do you also write the pages once we have this?
Yes — this is the natural first purchase before Website or Landing Page Copywriting, and the framework carries over at no extra research cost.
We already have brand guidelines — do we need this too?
If your guidelines cover logo, colour and type but not what to actually say, this fills the gap. It's a writing document, not a design one.
Can you run the workshop remotely?
Yes, by video call — included at the Full Messaging System tier.
What if our team disagrees on positioning internally?
The stakeholder questionnaire is built to surface that early, before drafting — it's cheaper to resolve in a form than in a comment thread on a final draft.
Every service, every price, on one page.