The method, in full.
Four stages. The same ones, every project, every service — so you know what happens between your brief and your final draft.
01
Brief
Every project starts with a written kickoff questionnaire, not a call you have to schedule around. You tell us the audience, the offer, what's already been tried, and what “done” actually needs to achieve. For relaunches, we also audit what's currently live. This is the stage that answers the objection buyers have going in: a fixed price only works if we take the time to actually understand your business inside that scope — the brief is how that happens, and the stated revision rounds exist precisely so a first draft that misses the mark isn't the end of the conversation.
02
Draft
We write the full scope in one pass, informed by the brief — strategy first, sentences second. For a website or landing page, that means deciding what each page's one job is before anyone writes a headline. For email or ad copy, it means mapping the sequence or the set of angles before drafting a single line. Delivered in Google Docs, so feedback happens as comments in context, not in a separate email thread.
03
Revise
Every package states its number of revision rounds up front — never “unlimited,” always a number, because an unscoped promise of unlimited revisions is usually a sign the first draft wasn't taken seriously. A revision is a line edit, a restructure, or a tightening pass within the brief you gave us. A materially different brief is a new scope, not a revision — see the policy below.
04
Deliver
Final copy is exported to Markdown alongside the working Google Doc, so it drops straight into a CMS or a developer's hands without reformatting. Full IP transfer happens on final payment — the words are yours to use, edit and republish however you like, from that point on.
Turnaround by service
Revision policy
| Tier band | Rounds | Counts as a revision | Doesn't count |
|---|---|---|---|
| Entry tiers | 1–2 | Line edits, tone adjustments, restructuring within the brief | A new brief, added pages, a different offer |
| Mid tiers | 2–3 | Same, applied across the full scope | Scope additions beyond what was briefed |
| Top tiers | 3 | Same, plus structural passes | A second, unrelated project |
| Retainers | Per-item | Edits to that item within its own brief | Carrying unused rounds over |
A scope change outside these bounds is priced as a change order or a new package — never silently absorbed into “one more round,” and never refused outright either.
What we need from you
- A completed kickoff brief — the more specific, the faster the first draft lands close to right.
- Access to your existing site or brand assets, if this is a relaunch.
- One point of contact for feedback, so revision notes don't arrive from three directions at once.
- Revision notes consolidated into a single round per pass, not scattered across separate emails.
Tooling & handover
Google Docsdrafting and revisions. Markdownfinal delivery.
No project-management software, no client portal login required — feedback happens as comments on a shared document, and the final handoff is a plain file.
See what it costs, service by service.